Find your products.
Connect your App Store Connect API key, then choose an app and the subscription or in-app purchase you want to update.
Built for developers. Made for Mac.
App Store pricing,
localized by country.
PricePilot is the Mac app for localizing subscription and in-app purchase prices across 175 territories. Compare markets, refine your strategy and publish to App Store Connect.
macOS 14 or later · App Store Connect
175countries and territoriesone clear overview
All your pricing, in one place.
Every market, every currency. A clear overview of your current prices.
175 territories covered by your indices
A native Mac app
Your key stays on your Mac
Less busywork. More perspective.Manage your prices
Manage your prices
in App Store Connect.
Turn country-by-country edits into a global strategy. PricePilot prepares the suggestions. You stay in control.
Set your starting point.
Choose a reference country, a base price and an index. Prefill your prices, then fine-tune the markets that need it.
Review. Then confirm.
Compare your new prices with the current ones, choose an effective date and send your changes to Apple.
Your pricing strategyFive indices for
Five indices for
localized pricing.
Exchange rates, local reference prices or economic data: choose the starting point that fits your product.
Suggestions are matched to Apple’s available price points. You can still adjust every price.
01Apple equivalents
Start with Apple’s suggested equivalents, which take local currencies and taxes into account.
02Big Mac Index
Use differences in Big Mac prices across countries as a reference for adapting your pricing to local markets.
03GDP per capita
Use nominal GDP per capita as an economic starting point. This indicator does not measure median income.
04Tier index
Build your pricing around three groups of territories, with coefficients of 1.0, 0.7 and 0.4.
05Netflix index
Use local Netflix Standard prices as another reference for your subscriptions. The indices are snapshots bundled with the app.
You have the final sayReview every change
Review every change
before it goes live.
A suggestion is just a starting point. See exactly what will change before publishing your new prices.
- Current and new prices side by side
- Increases and decreases clearly marked
- An effective date you choose
Your pricing.
Your Mac.
Your control.
PricePilot communicates directly with Apple. Your private key stays where it belongs: on your device.
Protected by Keychain
Your API key is stored in the macOS Keychain, without iCloud syncing.
A direct connection to Apple
Pricing and publishing requests use the official App Store Connect API.
A native workspace
Keep cached price points on your Mac and prepare your next changes in a dedicated workspace.
Good to knowApp Store pricing,
App Store pricing,
explained.
How do I localize App Store subscription prices?
Choose your subscription in PricePilot, then a reference territory and base price. Apply an index to prepare country-specific prices, adjust the suggestions for your target markets and review Apple’s price points before publishing to App Store Connect.
Can I also change in-app purchase prices?
Yes. PricePilot lets you prepare prices for your apps’ subscriptions and other in-app purchases. Select the product to update, compare prices by territory and confirm your changes before publishing.
Why use a pricing index instead of currency conversion alone?
Currency conversion alone does not capture the differences between markets. Apple equivalents, the Big Mac Index, GDP per capita, territory tiers and Netflix prices provide five distinct reference points. Explore their approaches in the pricing indices section, then adapt prices to your product.
Who is PricePilot for?
Independent developers and studios offering subscriptions or in-app purchases on the App Store who want to adapt their prices by country.
What do I need to use it?
A Mac running macOS 14 or later and an App Store Connect team API key with access to your apps. Publishing requires the appropriate editing permissions.
Are prices published automatically?
No. You prepare a draft, adjust the suggestions and review the summary. Changes are sent to Apple only after you confirm publication.
Do the indices guarantee higher revenue?
The indices provide reference points for your strategy. They do not guarantee an optimal price or higher sales. You can tailor every suggestion to your product.
What happens to existing subscribers’ prices?
For increases, PricePilot preserves existing subscribers’ prices. Decreases also apply to their renewals, subject to Apple’s rules. The review screen reminds you of this before publishing.
Your next market
deserves the right price.
Build a pricing strategy that travels as well as your app.
Explore PricePilotA native macOS app · Available in French and English